PharmaCompetitive Intelligence

Articles

Methods, sources and practice

Reference material on pharmaceutical competitive intelligence — how the work is actually done, where it goes wrong, and what separates a functioning CI team from a well-organised reading list.

Why oncology CI is a different job

Oncology competitive intelligence has to be tracked at indication, line-of-therapy and biomarker level. Here is why tumour-type tracking fails and what the granular version requires.

Therapeutic area

Primary vs secondary intelligence

The difference between secondary and primary competitive intelligence in pharma, what each source type can and cannot answer, and how to combine them without paying for interviews you did not need.

Method

Pre-launch competitive intelligence

What competitive intelligence has to deliver in the two years before a pharmaceutical launch: competitor launch sequencing, anticipated labels, access starting conditions, and the differentiation that actually survives to day one.

Practice

CI for business development and licensing

How competitive intelligence supports pharmaceutical in-licensing and acquisition diligence: defining the comparator set, forecasting standard of care at launch rather than today, reading the seller's framing, and working inside a banker's timetable.

Practice

LOE and biosimilar intelligence

How CI teams track generic and biosimilar entry: the signals available under Hatch-Waxman versus the BPCIA, why biosimilar erosion behaves nothing like generic erosion, and what actually drives the shape of the curve.

Lifecycle

CI tools and databases

A practical guide to the pharmaceutical competitive intelligence software and data market: what each category of subscription is genuinely good at, the four questions no database can answer, and how to run an overlap audit before renewal.

Practice

What a CI report actually contains

The structure of a pharmaceutical competitive intelligence report: the five deliverable types, a section-by-section anatomy, sensible cadence, and why most CI documents fail as data dumps.

Practice

Automation in CI: an honest division of labour

Which parts of pharmaceutical competitive intelligence automate well — registry diffs, abstract triage, alert routing — which parts do not, and how to use LLMs without outsourcing judgement.

Method